RISE REWARDS TERMS AND CONDITIONS

Last Updated: April 8, 2025

PLEASE READ CAREFULLY. IF YOU DO NOT ACCEPT AND AGREE TO BE LEGALLY BOUND BY AND COMPLY WITH THESE TERMS AND CONDITIONS (“TERMS”), YOU ARE NOT PERMITTED TO PARTICIPATE IN THE PROGRAM. THE PROGRAM IS ONLY VALID IN CANADA (EXCLUDING QUEBEC). YOUR PARTICIPATION IN THE PROGRAM CONSTITUTES ACCEPTANCE AND AGREEMENT TO ALL OF THESE TERMS AND CONDITIONS.

1. MEMBERSHIP AND ELIGIBILITY.  

Rise Rewards (the “Program”) is a free rewards program offered by SNDL Inc. and its affiliates, including affiliates licensed under the Cannabis Act (S.C. 2018, c. 16) (“SNDL”) to its customers located in Canada (excluding Quebec). The Program is limited to individuals only and is limited to one account per individual. Residents of all of the Canadian provinces, excluding Quebec (each a “Jurisdiction”) that are nineteen (19) years of age or older as of the date of entry (or eighteen (18) years of age or older in Alberta) and are not otherwise prohibited from entering a cannabis store in a Jurisdiction, are eligible to join and participate in the Program. Program benefits will only be granted where permitted by law. All federal, provincial, and local laws and regulations apply. Proof of identification and eligibility must be provided upon request.

By accessing or participating in the Program, you: (a) agree to be legally bound by (and to comply with) these Terms and any other applicable terms that may be communicated to you in connection with the Program (including without limitation via email, SMS, through the Program website, or other means as determined by SNDL in its sole discretion). 

All benefits are subject to the federal Cannabis Act (S.C. 2018, c. 16) and associated regulations, and to provincial and municipal laws where applicable. Benefits may vary by province. By agreeing to these terms and conditions, you confirm that you have read and understand that certain advertised benefits may not be available in your province of residence. Program is open to SNDL employees so long as their participation adheres to their employee policies.

2. PARTICIPATING IN THE PROGRAM

NO PURCHASE NECESSARY TO PARTICIPATE IN THE PROGRAM. To participate in the Program, you must create an account online at the Program website. You will be required to submit certain information, including but not limited to your valid email address, phone number and date of birth. Upon submitting your registration, you will be automatically registered for a Program account. Digital loyalty cards are available for download after registration.

There is a limit of one (1) account and digital card per person. Digital cards are not gift cards. Points and rewards earned under the Program have no cash value. Points are not property nor currency and you have no vested right or interest in and to points.

The Program is subject to applicable laws and is void where prohibited by law.

3. BENEFITS: EARNING POINTS AND REWARDS

Member Exclusive Pricing

Registered Members may be eligible for Member exclusive pricing from time to time at SNDL’s sole and absolute discretion. SNDL is not obligated to offer exclusive pricing on any items and retains the right to cancel or end a sale or exclusive pricing opportunity early without notice if deemed necessary for any reason.  

Earning Points

Points Per Visit - Registered Program participants (“Members”) will earn 250 points per visit at a participating store in Ontario, Alberta, Manitoba or Saskatchewan. Point collection per visit is limited to one (1) visit per Member, per day. Members must approach a store employee to collect their points. Points will not be granted on previous visits where the Member did not approach a store employee to collect their points.

Recycling – Members may also earn points by recycling empty cannabis containers at participating stores in Ontario, Alberta, Manitoba or Saskatchewan. Members will earn 50 points per container recycled, up to a maximum of five (5) containers per visit. Members must inform a store employee prior to recycling the container in the designated bin in order to collect their points.

Multiplier Days - Members may also earn points on multiplier days designated by SNDL from time to time, at its sole discretion (“Multiplier Days”). On Multiplier Days, Members are eligible to earn additional points per visit. On Multiplier Days, point collection per visit is still limited to one (1) visit per Member, per day. SNDL may choose Multiplier Days and the amount of eligible points at its sole and absolute discretion and does not guarantee a certain number of Multiplier Days or associated points.

For greater clarity, no in-store purchase is required to earn points during a visit. SNDL may, in its sole discretion, offer additional point earning opportunities from time to time. Any earning offer may be time limited, and may contain additional terms and conditions, which will apply in addition to these Terms.

Redemption & Rewards

As part of the benefits of being a Member, your points may be redeemed for rewards made available by SNDL from time to time in its sole discretion (“Rewards”). Members are eligible to redeem points for a Reward if they have enough points collected for that specific Reward. Rewards can only be redeemed in participating stores unless otherwise communicated by SNDL. Points themselves have no cash value and can only be redeemed for Rewards. SNDL may, in its sole discretion, allow points to be redeemed for other benefits from time to time. However, unless expressly permitted by SNDL, points are never redeemable for cash, for free product, for gift cards or for e-gift certificates.

Rewards may vary. With the exception of discounts, all Rewards offers are for a limited time, while supplies last, and provided on a first-come, first-served basis. Quantities of each Reward are limited, and you must be a registered Member in order to redeem Rewards. Points will be deducted at time of redemption. Rewards are subject to change, alteration, substitution, or termination by SNDL in its sole discretion at any time.

All Rewards are non-transferable, have no cash value (unless required by law) and cannot be sold, returned or exchanged for points, cash, free product, gift card or e-gift certificate unless pursuant to a specific offer from SNDL. SNDL is not responsible for lost, stolen or damaged Rewards. You are solely responsible for any taxes incurred by you relating to the receipt of Rewards. Rewards can only be shipped to addresses in Canada. Some Rewards may only be available to residents of certain provinces.

Rewards are available for redemption in participating stores. The following rewards will be available to Members subject to availability and any listed conditions at SNDL’s sole and absolute discretion. Some exclusions apply.

4,000 points = $5 off the subtotal of your next purchase

IMPORTANT NOTE: In no event will an eligible redemption transaction result in an amount owed of $0. NO DISCOUNT REDEMPTION WILL EVER RESULT IN FREE CANNABIS PRODUCTS OR CANNABIS ACCESSORIES.

Point Expiration

It's our hope that you redeem your points on a regular basis. All unredeemed points will expire when a Program Member has not engaged in a Program activity associated with that Member’s account (through earning or redemption) for twenty-four (24) months or more. If you have questions regarding the date of your last activity as a Member of the Program, check your account page on the Program website. If you feel points have been expired in error, please email Customer Service at info@riserewards.com for assistance.

4. COMMUNICATIONS; HOW TO OPT OUT

By registering for the Program, you agree to receive advertising, marketing materials and other communications from SNDL and its affiliates. By signing up to join the Program and opting in to receive communications, you will be subscribed to receive Program emails and/or SMS.

If you do not wish to receive these communications, you can request that they be discontinued by updating your account at www.riserewards.com or by emailing Customer Service at info@riserewards.com.

5. CHANGES, TERMINATION AND/OR REMOVAL FROM PROGRAM, ACCOUNT CLOSURE

Program Changes

Only if required by applicable law (a “Prescribed Notice of Amendment”) or at SNDL’s sole discretion, SNDL will provide written notice of a proposed amendment to these Terms. A Prescribed Notice of Amendment will be provided at least thirty (30) days (or such other period as may be required by applicable law) before the amendment comes into effect, using messages delivered via the Website, to your email and/or your mailing address, and/or via any other means and/or any other contact information SNDL has for you, in SNDL’s sole discretion. Pursuant to a Prescribed Notice of Amendment, if you do not agree with the applicable amendment, you may terminate your participation in the Program at any time in the thirty (30) day period (or such other period as may be required by applicable law) prior to such amendment coming into effect, or, if required by applicable law and such amendment increases your obligations or decreases the SNDL’s obligations under these Terms, you may terminate your participation in the Program, at no cost or penalty, no later than thirty (30) days after the amendment comes into effect by sending SNDL a notice to that effect.

Subject only to a Prescribed Notice of Amendment, SNDL reserves the right to change or modify any of the Terms from time to time at any time, without notice, and in its sole discretion. If SNDL decides to change these Terms, SNDL will post a new version and update the date set forth above. ANY CHANGES OR MODIFICATIONS TO THESE TERMS BECOME EFFECTIVE UPON POSTING OF THE REVISIONS. THE UPDATED TERMS WILL REPLACE THE PRIOR VERSION AND ARE APPLICABLE TO ANY FUTURE DISPUTES BETWEEN THE PARTIES, REGARDLESS OF WHEN THE DISPUTED INTERACTIONS AROSE. YOUR CONTINUED PARTICIPATION IN THE PROGRAM FOLLOWING SUCH CHANGES CONSTITUTES YOUR ACCEPTANCE OF THE CHANGES.

Removal from the Program

SNDL reserves the right to exclude individuals from the Program, remove points from a Members account and/or cancel Rewards that are not consistent with SNDL policy in its sole but reasonable discretion.

Your account, points and Rewards are personal to you and may not be sold, transferred or assigned to, or shared with, family, friends or others (except as specifically permitted by SNDL, in its sole and absolute discretion), or used by you for any commercial purpose. If it is discovered by SNDL (using any evidence or other information made available to or otherwise discovered by SNDL) that you have attempted to: (i) exceed any of the limits stated in the Terms; and/or (ii) use multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to register for or otherwise participate in, or to disrupt, this Program, then you may be disqualified from the Program and/or your account, points, eligible Rewards and any other aspect of the Program made available to you may be suspended, revoked, nullified and/or voided, all in the sole and absolute discretion of SNDL. You and your account, points, eligible Rewards, and any other information or activities associated with this Program (collectively, “Program-related Information”) are subject to verification at any time and for any reason. SNDL reserves the right, in its sole and absolute discretion, to require any type of proof (including without limitation proof of identity, eligibility and/or compliance with these Terms in a form acceptable to SNDL – including, without limitation, government issued photo identification): (i) for the purposes of verifying your eligibility to participate in this Program; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Program-related Information that has been used or submitted in connection with this Program; and/or (iii) for any other reason SNDL deems necessary, in its sole and absolute discretion, for the purposes of administering this Program in accordance with the letter and spirit of these Terms. If SNDL deems you are not complying with the letter and spirit of these Terms, or you fail to provide such proof to the complete satisfaction of SNDL within the timeline specified by SNDL, then you may be disqualified from the Program (and your account, points, eligible Rewards and any other aspect of the Program made available to you may be revoked, nullified and voided) in the sole and absolute discretion of SNDL. The sole determinant of the time for the purposes of this Program will be SNDL’s server machine(s). SNDL may, in its sole discretion, suspend, cancel or combine accounts that appear to be duplicative.

Account Closure

If you choose to close your account and no longer be a Member of the Program, you can do so by contacting SNDL Customer Service or via self-closure. Program accounts that are closed can be re-opened upon request by contacting SNDL Customer Service. If you close your account, you must agree to the terms of closure:

• You will no longer be able to log into your account, and store employees will not be able to check your account in participating stores.
• You will forfeit all of your existing Program points, rewards and other benefits.
• You will be opted out of all Program marketing, including emails and SMS.

6. LIMITATION OF LIABILITY

IN THE EVENT YOU ARE A RESIDENT OR HAVE PURCHASED A PRODUCT WITHIN A PROVINCE OR JURISDICTION THAT PROHIBITS THE EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES OR CONDITIONS, THEN SUCH LIMITATIONS OR EXCLUSIONS DO NOT APPLY TO YOU.

SNDL PROVIDES THE PROGRAM “AS IS” AND, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, EXPRESSLY DISCLAIMS ANY WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, DESIGN, ACCURACY, CAPABILITY, SUFFICIENCY, SUITABILITY, CAPACITY, COMPLETENESS OR AVAILABILITY.

TO THE FULLEST EXTENT PERMITTED BY LAW, SNDL WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH YOUR PARTICIPATION IN THE PROGRAM, INCLUDING DAMAGES ARISING OUT OF CHANGES TO OR TERMINATION OF THE PROGRAM. THIS IS A COMPREHENSIVE LIMITATION OF LIABILITY THAT APPLIES TO ALL DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, LOSS OF DATA, INCOME OR PROFIT, LOSS OF OR DAMAGE TO PROPERTY AND CLAIMS OF THIRD PARTIES. TO THE EXTENT PERMITTED BY LAW, THE LIMITATIONS ON SNDL’S LIABILITY SET FORTH HEREIN SHALL APPLY WHETHER FOR BREACH OR REPUDIATION OF CONTRACT, OR WHETHER IN TORT, CIVIL LIABILITY BY WAY OF NEGLIGENCE, GROSS NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. BY AGREEING TO THESE TERMS, YOU WILLINGLY AGREE THAT YOU HAVE RELINQUISHED YOUR RIGHT TO SEEK THESE DAMAGES FROM SNDL AND THAT THIS IS A REASONABLE ALLOCATION OF RISK.

7. COPYRIGHT

All Program design, text, graphics, logos, button icons, images, audio clips, the selection and arrangement thereof, and all proprietary software is copyright of SNDL Inc. and its affiliates, ALL RIGHTS RESERVED. The compilation (meaning the collection, arrangement and assembly) of all Program content is the exclusive property of SNDL and protected by Canadian and international copyright laws. All software used in connection with the Program is the property of SNDL or its software suppliers and is protected by Canadian international copyright laws. Unless otherwise indicated one part of the Program materials, permission is granted to electronically copy and to print in hard copy portions of the Program materials for the sole purpose of accessing the Program and the services provided therein for personal use. Any other use of Program materials - including reproduction, modification, distribution, republishing, transmission, displayer performance - without the prior written permission of SNDL is strictly prohibited.

8. CHOICE OF LAW

Unless otherwise prohibited by the laws of your jurisdiction of residence, these Terms, and all related matters shall be governed solely by the laws of the Province of Alberta, Canada and the applicable federal laws of Canada, without regard to the conflicts of law provisions of any jurisdiction. You hereby irrevocably submit to the exclusive jurisdiction of the courts of the Province of Alberta in relation to all disputes arising from or related to the Terms, and any related matters.

9. PRIVACY POLICY

SNDL values your privacy. BY PARTICIPATING IN THE PROGRAM, YOU AGREE TO BE BOUND BY SNDL’S APPLICABLE PRIVACY POLICY (www.riserewards.com/privacy)  AND OUR WEBSITE TERMS OF USE (www.riserewards.com/privacy). As is explained in our privacy policies, we use, and retain the information we collect to, among other things, administer the Program, detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate accumulated Program points and benefits or to violate these Terms.

10. GENERAL

All Program-related Information is and remains the sole and exclusive property of SNDL. The decisions of SNDL with respect to all aspects of this Program are final and binding on all participants without right of appeal, including, without limitation, any decisions regarding the eligibility or disqualification of points, Rewards or participants. ANYONE DEEMED BY SNDL TO BE IN VIOLATION OF THESE TERMS FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF SNDL AT ANY TIME. SNDL also reserves the right to "unregister" and make ineligible for use in connection with the Program any account that has been inactive for two (2) years without notice to you, unless otherwise required by law. An account is considered inactive if no points have been earned or redeemed in connection with such account (as determined by SNDL in its sole and absolute discretion on the basis of its records). In the event that your account is rendered ineligible, then all points and/or Rewards associated with such account are revoked, nullified and voided.

To the maximum extent permitted by applicable law, by participating in the Program, you hereby: (i) release SNDL, its affiliates, any other entity or person involved in the organization, administration or fulfillment of the Program and each of their respective officers, directors, shareholders, franchisees, employees, representatives, agents, successors and assigns (collectively, the “Program Parties”) from any loss, liability, claim, demand, damage or expense that arises in connection with your participation in the Program (including without limitation with any use or misuse of Program-related Information); and (ii) agree to indemnify, defend and hold harmless the Program Parties from any loss, liability, claim, demand, damage or expense asserted by any entity or person relating in any way to your breach of any of the Terms. Without limiting the generality of the foregoing, the Program Parties are not responsible for: (a) late, lost, misdirected, delayed, incomplete or incompatible Program-related Information (all of which are void); (b) any failure of a an account, the website or any other Program-related software, hardware or other type of system; (c) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (c) any injury or damage to participant’s or any other person’s computer, mobile device, tablet or other device related to or resulting from participating in the Program; and/or (d) any combination of the above.

In the event of any discrepancy or inconsistency between these Terms and disclosures or other statements contained in any Program-related materials, including, but not limited to: the website, any email or SMS communications, or the French version of these Terms, and/or point of sale, television, print or online advertising; the terms and conditions of these English Terms shall prevail, govern and control to the fullest extent permitted by law.

The invalidity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein.