RISE REWARDS PRIVACY POLICY
Last Updated: April 2, 2025
Introduction
SNDL Inc., together with its affiliates, (“we”, “us”, “our”) is committed to safeguarding the personal information entrusted to us by our customers. This Privacy Policy (this “Policy”) sets out our privacy practices for collecting, using, maintaining, protecting, and disclosing the personal information of customers who participate in the Rise Rewards program, and use our branded websites (“Sites”), mobile or tablet application (“Apps”), and when we have other interactions with you, including on third-party platforms (such as social media).
The Sites and Apps may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.
Please read this Policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use our Site or Apps.
Personal Information
Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. This includes an individual’s name, home address and home or cellular phone number, email address or web information, age, sex, marital or family status, identifying number, financial information, educational history, photograph, video, etc.
The Personal Information that We Collect
We collect your personal information through direct interactions with you when you provide it to us, for example, by placing orders, making purchases, earning and redeeming rewards, filling in forms, creating an account, or corresponding with us by phone, email, or otherwise.
We collect and maintain different types of personal information in respect of the individuals with whom we interact, including via our Sites and Apps. This includes:
- contact and identification information, such as your name, address, telephone number, e-mail address, date of birth;
- billing and shipping address;
- purchase history, as well as Rise Rewards earn and redemption history;
- product and service related information concerning the products and services that we provide to you; and
- any other information described in this Policy.
In general, we collect only the personal information that we reasonably require for the purposes of providing certain products and services to our customers, including personal information needed to:
- Sell products and services in store or over our Sites or Apps using credit cards, debit cards, and other financial mechanisms requiring personal information be revealed;
- Facilitate your participation in the Rise Rewards program;
- Send out marketing and promotional information (subject to obtaining your consent);
- Contact customers about specials or products (subject to obtaining your consent);
- Follow up with customers to determine satisfaction with products and services and provide customer service or other support associated with such products and services;
- To open and manage an account on our Apps or Sites and to provide services with respect to such accounts;
- Notify customers of upcoming events of interest (subject to obtaining your consent);
- Meet regulatory requirements; and
- Enable us to comply with your requests.
Consent in our Personal Information Protection Policy
We ask for consent to collect, use or disclose customers’ personal information, except in specific circumstances where collection, use or disclosure without express consent is authorized or required by law. We may assume consent in cases where a customer volunteers information for an obvious purpose (for instance, where the provide a phone number so that we can return their call).
We ask for a customer’s express consent for some purposes and may not be able to provide certain services if customers are unwilling to provide consent to the collection, use or disclosure of certain personal information.
A customer may withdraw their consent at any time, unless the personal information is necessary for us to fulfill our legal obligations. We will respect your decision, but we may not be able to provide you with certain services if we do not have the necessary personal information.
We may collect, use or disclose customers’ personal information without consent only as authorized by law. For example, we may not request consent when the collection, use or disclosure is reasonable for an investigation or legal proceeding, to collect a debt owed to our organization, in an emergency that threatens life, health or safety, or when the personal information is from a public telephone directory.
Use and Disclosure of Personal Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We use and disclose personal information for various purposes, including:
Providing Products, Programs and Services
We may share your personal information with our employees, contractors, consultants, franchisees, affiliates, business partners and other parties who require such information to assist us with managing our relationship with you, including third parties that provide products or services to us or on our behalf. Some of our operations, such as advertising and promotions, may be managed and run by our Canadian and US service providers ("Service Providers"). As a result, your personal information may be collected, used, processed, stored or disclosed in the United States and may potentially be accessible to law enforcement and national security authorities of that jurisdiction. These Service Providers may have access to your personal information on a confidential basis to the extent necessary to perform their functions. In no event will these companies have the right to use your personal information for any reason other than to provide you or us with those specific services, except as may be permitted by law. Information provided by you will be used by SNDL Inc. and its Service Providers to learn about the experiences of our customers so that we may enhance our programs and improve our level of service. For further information on the manner in which our service providers process your personal information, please contact our Privacy Officer at the contact information below.
Communicating With You
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
Administering Rise Rewards
Your Rise Rewards account information, including your use of our Rise Rewards Sites and Apps (e.g., the features with which you interact), your past purchase behaviour, your use of our offers, loyalty status and other preferences, will be used for the purposes of providing you with access to exclusive offers, sweepstakes, games and promotions that may be of interest to you. For more information about Rise Rewards, see the Terms and Conditions for Rise Rewards. We also may collect information about the products you buy, including where and how frequently you buy them, your use of coupons and stored-value cards, your participation in our loyalty program, your purchases and purchase habits and history, your progress towards rewards, and the rewards you earn and redeem through our loyalty program so that we can operate our loyalty program, learn more about your preferences, needs, and interests and better serve you.
Analytics and Personalization
We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our Sites, Apps, advertisements, and communications with you; to improve our Sites, and marketing campaigns; to personalize your experience; to save you time when you visit our Sites; to customize the marketing and advertising that we show you; to understand how you use our Apps; and to provide personalized recommendations about our products and services.
Core Business Functions
We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our Sites and Apps, including identifying and repairing errors or problem
In addition to the above, personal information may be disclosed or transferred to another party during the course of the grant of a security interest in SNDL Inc.’s assets, or the completion of a sale of all or a part of SNDL Inc, through, for example, an asset or share sale, or some other form of business combination, merger or joint venture; provided, however, that such party is bound by appropriate agreements or obligations and required to use or disclose your personal information in a manner consistent with the use and disclosure provisions of this policy, unless you consent otherwise.
Legal Obligations
We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
Collection and Use of IP Addresses, Cookies, Tracer Tags and Third party Links
In general, you can visit our Sites and Apps without telling us who you are or providing us with any information. However, we may collect the Internet protocol addresses of all users of our Apps or visitors to our Sites and other related information such as page requests, browser type, operating system and average time spent on our Apps or Sites. We use this information to monitor and improve our Apps and Sites.
SNDL Inc. and our Service Providers use various technologies to collect and store information when you visit our Sites or use one of our Apps or services. This may include sending one or more cookies, java scripts, web beacons or anonymous identifiers to your device ("cookies"). A cookie is a small text file that our Sites can place on your computer’s hard drive. Using cookies we may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. We may also collect information on your use of our Sites such as the time that the current visit occurred, whether the visitor has been to the site before, what site referred the visitor to the web page and your usage patterns on our Sites including the time you spend on our Sites and which parts of our Sites you are visiting. This is statistical data about our users’ browsing actions and patterns. We do not collect personally identifiable information about you, including your name, address, phone number or email address using cookies. To the extent that you provide us with personally identifiable information, whether by creating a user account on our Sites or through our Apps, or ordering products or services, this data is kept separate from and not merged with the data automatically collected by cookies.
Cookies are used to improve your experience on our Sites (e.g. to maintain a shopping cart or remembering your details and preferences when you return). We use this information to improve our Sites and to improve the user’s experience when using our Sites. You can set your web browser to block cookies, but doing so may affect your ability to access certain features of our Sites.
We may share aggregate data collected by cookies with our Service Providers, suppliers and other third parties, however, we do not share personally identifiable information (such as name, address, email or phone) with third parties, except as permitted by law.
We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately so we can obtain parental consent or remove the information.
Our Sites may also use Google Analytics which is a web analytics tool utilizing first-party cookies to track visitor interactions with our Sites. Google Analytics customers can view a variety of reports about how visitors interact with their website that helps website owners better engage its visitors and improve its website. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can also opt out of Google Analytics without affecting how you visit our Sites – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page https://tools.google.com/dlpage/gaoptout. Our Sites may also use a technology called "tracer tags". These may also be referred to as "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on our Sites. These tracer tags are used to help us optimize and tailor our Sites for you and other future.
Our Sites or Apps may include links to the websites of our business partners, vendors and advertisers. Except as provided herein, we will not provide any of your personal information to these third parties without your prior consent.
SNDL Inc. provides links to third party websites as a convenience to the user. The inclusion of any link does not imply SNDL Inc.’s endorsement of any other company, its websites, or its products and/or services. These linked websites have separate and independent privacy policies, which we recommend you read carefully. We have no control over such websites and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose and otherwise treat your personal information.
Updating/Correcting Personal Information
We make every reasonable effort to ensure that customer information is accurate and complete. We rely on our customers to notify us if there is a change to their personal information that may affect their relationship with our organization. If customers are aware of an error in our information about them, we request that they please notify us using the contact information provided below and we will correct it on request wherever possible. In some cases we may ask for a written request for correction.
Safeguarding Personal Information
We protect customer personal information in a manner appropriate for the sensitivity of the information. We make every reasonable effort to prevent any loss, misuse, disclosure or modification of personal information, as well as any unauthorized access to personal information. For example, we have employees sign confidentiality agreements to protect customer information and use up-to-date technological protections such as firewalls and passwords.
We retain customer personal information only as long as is reasonable to fulfill the purposes for which the information was collected or for legal or business purposes.
We render customer personal information non-identifying, or destroy records containing personal information once the information is no longer needed. We use appropriate security measures when destroying customer personal information, including shredding paper records and permanently deleting electronic records.
Access to Records Containing Personal Information
Customers of SNDL Inc. and its affiliates may have a right of access to their own personal information in a record that is in our custody or under our control, subject to some exceptions.
If you want to access your personal information held by us, send us an email using the contact details provided below.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Changes To Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our customer's personal information, we will notify you by email or through a notice on the Sites and Apps.
We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting this privacy policy to check for any changes.
Questions or Concerns
If you have a question or concern about any collection, use or disclosure of personal information by SNDL Inc. or about a request for access to your own personal information, please contact:
SNDL Inc.
101, 17220 Stony Plain Road
Edmonton, AB T5S 1K6
Email: legal@sndl.com
WEBSITE TERMS OF USE
Last Updated: March 25, 2025
Please review the following rules that govern the use of this website (the “Website”) before using it. The entirety of which constitute the “Terms of Use” or “Agreement”.
PLEASE NOTE THAT YOUR USE OF THIS WEBSITE SIGNIFIES YOUR UNCONDITIONAL AGREEMENT TO FOLLOW AND BE BOUND BY THESE WEBSITE TERMS OF USE. IF YOU DO NOT AGREE WITH THESE TERMS OF USE, YOU MUST NOT USE OR ACCESS THE WEBSITE.
Although you may bypass this Agreement, your use of this Website still binds you to the Website Terms of Use. We reserve the right to update or modify these Website Terms of Use at any time without prior notice to you, and your subsequent use of this Website signifies your unconditional agreement to follow and be bound by the then-current Website Terms of Use. We encourage you to review these Website Terms of Use whenever you use this Website.
This Website is not intended for use in any jurisdiction where its use is not permitted. If you access the Website from any such jurisdiction, you do so at your own risk and you are responsible for compliance with local laws of such jurisdiction.
Ownership, Copyright and Trademarks
“SNDL” as used herein includes SNDL INC., and other subsidiaries and affiliated entities of SNDL INC.
This Website is operated by and is the property of SNDL. The domain name, trademarks, logos, trade names, copyright and other intellectual property of and displayed within www.riserewards.com, firesalecannabis.com, valuebuds.com, and on.valuebuds.com (collectively the “websites”) are owned exclusively by SNDL.
SNDL expressly reserves all intellectual property rights in all text, programs, products, processes, technology, content and other materials which appear on this Website. Access to this Website does not confer, nor shall such access be considered as conferring, upon anyone any licence under any of these intellectual property rights. Access to this Website does not authorize anyone to use any of SNDL’s names, logos, marks or any other intellectual property in any manner. You have no right, title, or interest in or to the Website or to any content on the Website, and all rights not expressly granted are reserved by SNDL. Any use of the Website not expressly permitted by these Terms of Use is a breach of these Terms of Use and may infringe or violate copyright, trademark, and other intellectual property or other proprietary laws.
Use of Website
This Website and all its contents are intended solely for personal, non-commercial use. The content on our Website is provided for general information purposes only. It is not intended to amount to advice on which you should rely. You must obtain more specific or professional advice before taking, or refraining from, any action or inaction on the basis of the content on the Website.
You may download or copy the contents and other downloadable materials displayed on this Website for your personal use only. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of or exploit in any way, in whole or in part, any of the contents, this Website or any related software. The content and software on this Website may be used only as an information resource. Any other use, including the reproduction, modification, distribution, transmission, republication, display, or performance, of the content on this Website is strictly prohibited.
Access
In its sole discretion, in addition to any other rights or remedies available to and without any liability whatsoever, SNDL may at any time and without notice terminate or restrict your access to any component of this Website.
Advertisements
SNDL endeavours to provide current and accurate information on the Website. However, misprints, errors, inaccuracies, omissions (including incorrect specifications for promotions or products) or other errors may sometimes occur. SNDL cannot guarantee that products or promotions advertised on the Website will be available at the local store level.
SNDL reserves the right to: (a) correct any error, inaccuracy or omission at any time without prior notice or liability to you or any other person; and (b) change at any time the products and/or promotions on the Website, the prices, fees, charges and specifications of such products and services, any promotional offers and any other Website content without any notice or liability to you or any other person.
Personal Information Protection Policy
You have read the Privacy Policy, the terms of which appear on this Website and are incorporated into these Website Terms of Use. You agree that the terms of such policy are reasonable. You consent to the use of your personal information by SNDL in accordance with the terms of and for the purposes set forth in the Privacy Policy on this Website.
Account Set-Up and Security
The security of your personal information is very important to us. SNDL uses physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depend on you. Users are responsible for obtaining their own access to the Website. Users are required to ensure that all persons who access the Website through a user’s internet connection are aware of these Terms of Use and comply with them. The Website, including content or areas of the Website, may require user registration. It is a condition of your use of the Website that all the information you provide on the Website is correct, current, and complete.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Your provision of registration information and any submissions you make to the Website through any functionality such as applications, chat rooms, e-mail, message boards, personal, or interest group web pages, profiles, forums, bulletin boards, and other such functions, constitutes your consent to all actions we take with respect to such information consistent with our Privacy Policy.
Any username, password, or any other piece of information chosen by you, or provided to you as part of our security procedures, must be treated as confidential, and you must not disclose it to any other person or entity. You must exercise caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information. You understand and agree that should you be provided an account, your account is personal to you and you agree not to provide any other person with access to this Website or portions of it using your username, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security. You also agree to ensure that you logout from your account at the end of each session. You are responsible for any password misuse or any unauthorized access.
We reserve the right at any time and from time to time, to disable or terminate your account, any username, password, or other identifier, whether chosen by you or provided by us, in our sole discretion for any or no reason, including any violation of any provision of these Terms of Use.
You are prohibited from attempting to circumvent and from violating the security of this Website, including, without limitation: (a) accessing content and data that is not intended for you; (b) attempting to breach or breaching the security and/or authentication measures which are not authorized; (c) restricting, disrupting, or disabling service to users, hosts, servers, or networks; (d) illicitly reproducing TCP/IP packet header; (e) disrupting network services and otherwise disrupting Website owner’s ability to monitor the Website; (f) using any robot, spider, or other automatic device, process, or means to access the Website for any purpose, including monitoring or copying any of the material on the Website; (g) introducing any viruses, trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful; (h) attacking the Website via a denial-of-service attack, distributed denial-of-service attack, flooding, mailbombing, or crashing; and (i) otherwise attempting to interfere with the proper working of the Website.
No Endorsements
Links from this Website to third-party websites may be available, however they are meant for convenience only. SNDL expressly disclaims any and all liability for the content or use of non-SNDL websites that are linked to the Website. It is up to you to take appropriate precautions to ensure that any website you visit is free of destructive items such as worms or viruses or other damaging code.
Liability Disclaimer
Except as explicitly provided in the foregoing paragraphs, SNDL makes no representations or warranties of any kind, express or implied, regarding the websites and/or any materials provided on the websites. SNDL does not warrant the accuracy, completeness, currency, reliability or suitability of the operation of the websites, or any of the content or data found on the websites, and expressly disclaims all warranties and conditions, including implied warranties and conditions of merchantability, fitness for a particular purpose, and non-infringement. SNDL will not be liable if, for any reason, all or any part of the Website is restricted to users or unavailable at any time or for any period.
SNDL and its respective directors, officers, employees, consultants, representatives and agents, assume no responsibility, and shall not be liable for any damages to, or viruses that may infect your computer equipment or other property on account of your access to, use of, or browsing on the websites or your downloading of any materials, data, text, or images from the websites. In no event shall SNDL and its respective directors, officers, employees, consultants, representatives and agents be liable for any injury, loss, claim, damage, or any special, exemplary, punitive, direct, indirect, incidental or consequential damages of any kind (including, but not limited to lost profits or lost savings), whether based in contract, tort, strict liability, or otherwise, which arises out of or is in any way connected with any use of the websites or content found herein, even if SNDL has been advised of the possibility of damages by such parties or any other party.
Indemnification
You shall indemnify and save harmless SNDL and its officers, directors, employees, consultants, representatives and agents from and against any claim, cause of action or demand, including without limitation reasonable legal, accounting and other professional fees, brought as a result of your use of the websites.
Governing Law
This Agreement and its performance shall be governed by the laws of the Province of Alberta, Canada and the federal laws of Canada applicable therein without giving effect to any choice or conflict of law provision, principle, or rule. You consent and submit to the exclusive jurisdiction of the courts and administrative tribunals, as the case may be, located in the City of Edmonton, in the Province of Alberta, Canada, in all disputes arising out of or relating to the use of the websites and these Website Terms of Use.
Severability
These Website Terms of Use shall be deemed severable. In the event that any provision is determined to be unenforceable or invalid, such provision shall nonetheless be enforced to the fullest extent permitted by applicable law, and such determination shall not affect the validity and enforceability of any other remaining provisions.
Headings
The headings used in these Website Terms of Use are included for convenience only and will not limit or otherwise affect these Website Terms of Use.
Entire Agreement
These Website Terms of Use, together with those incorporated or referred to herein, constitute the entire Agreement between us relating to the subject matter hereof, and supersede any prior understandings or agreements (whether electronic, oral or written) regarding the subject matter, and may not be amended or modified except in writing, or by SNDL making such amendments or modifications available to it pursuant to the Website Terms of Use.